For the launch of the component group Chester, my team had two weeks to put together a video, animated sequences, banner ads, have the product photographed, build two separate page take overs, provide copy and images to a media partner. The week long campaign centered around public engagement around a mysterious person named Chester and the folklore that surrounds him. A week long contest was devised to encourage readers to be a part of the Race Face brand by submitting their “rumours.” Readers “fave” the best responses to determine the winner of Chester prizes.
